Ways To Increase Your Small Business Website Traffic
The internet creates a level playing field for any small business that wants to compete against larger entities, but smart marketing and attention paid to website traffic generation require continuous refinement. Some of the simple projects that should be under consideration at all times by small businesses online include:
Update Keywords Regularly and Smartly
The days of poorly written website pages with endless keyword stuffing are long over, and choosing the right keywords for a company’s website requires constant attention. Keeping on top of keyword choice also ensures that a website stays on the good side of the search engine algorithms.
Being blacklisted by a search engine like Google due to poor keyword usage virtually eliminates new traffic to a website. Smart and updated keywords are essential for increasing website traffic through natural, organic search results.
Create Valuable Content
Just about everyone that has access to a computer and a keyboard, has a blog these days, but these sources of information aren’t just tools for individuals to talk about their interests. A well-written and valuable blog offers immense value to a business because web surfers today consume information at an amazing rate.
This means that any small business that offers valuable information through a blog will get a natural boost in traffic to the website. Although compelling blog content does take effort, the benefit of valuable information is well worth the time investment.
Start a Social Media Empire
Active Facebook feeds and daily Twitter posts offer much benefit to a business looking to increase brand awareness, and such activity will naturally lead to a boost in website traffic. Creating a cooperative social media network does take some planning, but often all that is required is an investment of time.
Since social media campaigns very rarely require any initial funding, getting a social media program off the ground just requires a solid plan and an emphasis on consistent updates to maintain website traffic growth.
Investigate Local Businesses for Backlinks
When a website creates links to another website, Google’s search engine spiders notice this activity. The popularity of those websites will then increase within search results. These “backlinks” don’t offer true value, however, unless those linking relationships exist between legitimate websites or companies.
To find the best linking partners, a small business will want to seek out similar small companies in the local vicinity for opportunities in trading links. Local business associations are an excellent place to start looking for complementary businesses and linking prospects.